BRAND MISSION

We plan for well-being.

We propose valuable information and ingredients to chefs and cooks, giving them new discoveries and insights, increasing the appeal of their restaurants and attracting more customers.

In addition, by conveying the thoughts and stories of producers in an appealing way, we support sustainable production and contribute to the development of Japan's food culture.

BRAND STATEMENT

Make your cooking even more delicious.

Good ingredients stimulate the chef's creativity.
The dishes that are born from these ingredients will impress anyone who eats them. There are still many unknown ingredients all over Japan, and people who produce them with great care. We search for such ingredients on behalf of busy restaurants, and help them to create even better restaurants.

Our 5 Standards

Five criteria

Tasty
Fresh
Season
Cycle - cycle
Story

We select ingredients based on five criteria to deliver products that will impress our customers.